New Berg & Bush jersey adds artistry to altitude
For the second year running, Grindrod Bank Berg & Bush entrants will be treated to a unique rider jersey designed by the renowned artists...
For the second year running, Grindrod Bank Berg & Bush entrants will be treated to a unique rider jersey designed by the renowned artists of Ardmore Ceramic Art.
Featuring cheeky monkeys and vivid florals, the Berg & Bush rider jersey will once again stand apart on the stage race circuit.
“The Berg & Bush prides itself on being innovative,” says event organiser Gary Green. “And by partnering with the iconic Ardmore Ceramic Art team who works of art can be found all over the world, we’ve created another special rider jersey that will really stick-out on the trails. Last year the jerseys were a massive hit, and I see it being no different this year.”
The jerseys have been manufactured by Enjoy, with the designs taking inspiration from Ardmore’s Qalakabusha range.
"Qalakabusha" the Zulu word for "new beginnings" is the name given to Ardmore Design’s first fabric collection. The range depicts cheerful monkeys, cunning crocodiles, regal leopards, joyful zebras and singing birds amid protea and other floral designs. The colours are bright and and designs bold.
The Ardmore family are thrilled to see their ‘Monkey Palm' design on this year’s ‘Berg and Bush’ cycle jerseys. Last year we used our 'Protea Fields’ design and it is exciting to see our collaboration with Berg and Bush continue to flourish. The vervet monkey is a great favourite and friend of Kwa-Zulu Natal. The Amasumpa sun-burst design is symbolic in Zulu tradition for creativity and life. These motifs seemed fitting for a race that entails vigor and vitality.
From a technical side, the jersey is from Enjoy’s best selling Supremium range. “This year we have overhauled our Supremium cycle top and it now features a low-cut neck, lengthened sleeves and a fourth security pocket for keeping phones and valuables safe,” says Enjoy’s Richard Cornish.
“These changes, along with the vibrant design, should make for a great riding product, with Berg & Bush riders among the first in South Africa to get their hands on the new Superpremium cut, as it is only scheduled for a Spring release. We feel it’s definitely something to look forward to.”